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Amazon.com: The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity): 9780749450854: Kapferer, Jean-Noël: Books
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by Jean-Noël Kapferer
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Jean-Noël Kapferer | HEC Paris
New Strategic Brand Management: Creating and Sustaining Brand Equity Ser.: The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term by Jean-Noël Kapferer and Jean N. Kapferer (2004, Trade
Four books have become international references <br/><br/>
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Book Review: "The New Strategic Brand Management" by Jean-Noel Kapferer • Brand and Time Management
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Jean-Noël Kapferer (Author of The Luxury Strategy)
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Amazon.com: The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity): 9780749450854: Kapferer, Jean-Noël: Books