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Book Review: "The New Strategic Brand Management" by Jean-Noel Kapferer • Brand and Time Management
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity): Kapferer, Jean-Noël: 9780749465155: Amazon.com: Books
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Book Review: "The New Strategic Brand Management" by Jean-Noel Kapferer • Brand and Time Management
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