No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad - YouTube
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Gillette responds to the controversy around its woke new ad
Gillette faces backlash and boycott over '#MeToo advert' - BBC News
Stephen Colbert takes issue with Gillette's 'woke' ad about toxic masculinity - Los Angeles Times
The real impact and effectiveness of Gillette's '#metoo' ad
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online
Gillette's 'We Believe' ad focusing on 'toxic masculinity' gets mixed response, sends upset customers to seek other brands | Fox News
Gillette 'Toxic Masculinity' Ad Relies on Men Being Bad to Sell Razors
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette is woke now? When brands try to keep up with the times
Gillette, APA Fight 'Toxic Masculinity' | National Review
If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington
That idiotic Gillette ad may have turned the tide on 'toxic masculinity'
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette, Toxic Masculinity, and Capitalism: Are "Woke" Brands Really a Good Thing? - Paste Magazine
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Gillette is woke now? When brands try to keep up with the times
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand - syracuse.com
POV: Where Gillette's New Ad Went Wrong | BU Today | Boston University
Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times
Gillette Venus ad reaches dangerous levels of “woke” | Ben Davies - YouTube
Woke ads: is there such a thing as bad publicity? | The Lighthouse
